Welcome to VERDEN

Welcome to VERDENReconnect with happiness

“Natural fragrance rituals connect us to our breath and the earth, allowing us to feel elemental joy by uniting mind and body.”

Charlotte and Arabella - Co-founders

Meaning ‘the world’ or ‘the earth’ in Danish, VERDEN is a natural fragrance brand for bath, body and home. VERDEN was founded by Charlotte Semler and Arabella Preston – the team behind VOTARY Skincare.

The beauty of fragrance lies in the joy of the memories and the emotions it evokes.  Breathing air infused with natural fragrance re-establishes our link to nature and our place within it. 

VERDEN is inspired by the focal role of nature in Charlotte’s Danish childhood memories. Charlotte returned to her childhood beach house after decades away and realised that it was the immersion in unchanging nature – water, landscape and fragrance, as much as the endless summer light – that brought her back to happiness. VERDEN roots itself in natural fragrance to reconnect you with happiness in every moment of self-care.

VERDEN captures joyful nature, emotions and memories in fragrance and wellness.  Reconnect with happiness: Breathe and begin again.


We aim to continually improve the sustainability of VERDEN products.  Plastic bottles are made from post consumer recycled PET, boxes are made from recycled card and glass containers are fully recyclable.  You will find detailed sustainability information on the label of every product.  We are pleased to contribute one percent of VERDEN sales to environmental charities via "1% For The Planet".  

As you would expect from the creators of Votary, VERDEN products are formulated with natural, plant-based  ingredients that perform beautifully on the skin.  VERDEN products are, of course, also vegan and cruelty free.

VERDEN pack design is inspired by fresh air and seaside skies.  The signature VERDEN colour is the bespoke “Horizon” - created by VERDEN to capture the blended shade of earth, water and sky that is found uniquely at the horizon.

Breathe and begin again

Breath practice is a powerful way to improve your wellbeing by connecting with the elements.  To us natural fragrance is an elemental prompt, reminding our senses to breathe deeply and slowly.  We share VERDEN breathwork practices to help you return to the breath and reconnect with nature.

The VERDEN Breathwork App is a free resource for our community.  Accessible to everyone with a phone.  There are no ads or subscription fees.

We hope you will try it and feel better.

Download on Apple iPhone

Download on Android

Explore breathing practices.