Privacy policy

When you place orders or access your account information, we will offer the use of a secure server. The secure server software (SSL) encrypts all information you input before it is sent to us. Furthermore, as required by the UK Data Protection Act 1998, the EU General Data Protection Regulation (2016/679) and the UK Privacy and Electronic Communications (EC Directive) Regulations 2003 (Data Protection Legislation), we follow strict security procedures in the storage and disclosure of information which you have given us, to prevent unauthorised access. Our security procedures mean that we may occasionally request proof of identity before we are able to disclose sensitive information to you. Under the terms of the Data Protection legislation, we are required to explain to you how we will treat any personal data which we collect from you.

WHO WE ARE

Verden Ltd. and its Group Companies, is registered in England and Wales (Registered in the UK company number 13266075), located in London, United Kingdom. We are also known as the data controller. We sell luxurious bath, body and home products through the internet, and we also sell these products through our sister company Votary Ltd. The www.verden.world website is owned and operated by us. Any questions relating to data protection should be directed to: The Data Protection Officer, Verden Ltd, Block 7 Units 1–3, Vestry Road, Sevenoaks, TN14 5EL, United Kingdom.

THE INFORMATION WE COLLECT AND HOW WE USE IT

In order to fulfil your order, we need to know certain personal information collected at time of order. The information we hold will consist of but not be limited to the following: Title; Name; Address; Mailing Preference flags such as ‘Do not mail’, or ‘Do not email’; Products purchased from us in the past including their cost; Telephone number (this will only be used for matters relating to your order); email address. Credit card details are encrypted after data entry and are not stored on our systems once used. We do not collect any Special Category Data (sensitive data) such as race, religion, biometrics or health data. If you opt in to our group companies we may share your details with other group companies.

It is our policy that your information is private and confidential. Accordingly, the personal information you provide to us is stored in a secure location and is accessible only by designated staff.

We also collect data because it is necessary for the pursuit of our legitimate interests. Our legitimate interests are set out below.

  • Direct Marketing including via our email newsletters, advertising and social media platforms
  • Direct Marketing with our Group Companies
  • Understanding our customers’ wishes and shopping preferences
  • Improving our service and our products

HOW WE USE YOUR INFORMATION FOR DIRECT MARKETING & HOW TO MANAGE YOUR MARKETING PREFERENCES

1) Marketing by us, Verden Ltd and Group Companies

We would like to contact you by post, SMS, and/or email to let you know of our new products and any offers we may be running. This will usually be the form of our latest newsletter via email or newspaper via post. If at any time you wish to no longer receive Verden Ltd texts, newspapers and/or emails, please email hello@verden.world to make your request for removal or write to us at the address below.

2) Marketing by other companies

We may share your details with other carefully selected retail companies and charities who we feel may be of interest to you. We also work with Epsilon Abacus (registered as Epsilon International UK Ltd), Experian Ltd and Conexance MD (part of the Wunderman Network) who manage data on behalf of UK retailers. The participating retailers are active in the following product categories: clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors. They share information on what their customers buy. Epsilon Abacus analyses this pooled information to help retailers understand consumers’ wider buying patterns. From this information, retailers can tailor their communications, sending people suitable offers that should be of interest to them, based on what they like to buy.

Please note that Epsilon Abacus may transfer data outside the EEA. The transfer will take place in the presence of appropriate safeguards, including standard data protection clauses adopted by the EU Commission. If you would like more information, please write to us at our address below or email us at hello@verden.world.

We may also share data (Name & Address only) directly with other trusted retailers in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, home interiors sectors and UK charities. If data is shared it is done so on a one-time-only basis and the company or organisation are not entitled to store your data for further use unless you engage with them. If you do not wish us to share this information, please write to us at the address below or email us at hello@verden.world.

If you would like to stop all unsolicited postal communications, we suggest that you register with the Mailing Preference Service (MPS). For more information or to register with the MPS, please visit their website www.mpsonline.org.uk.

HOW WE USE YOUR INFORMATION TO UNDERSTAND OUR CUSTOMERS’ WISHES AND SHOPPING PREFERENCES

Our communications are designed to tell you about the benefits we can offer so that you have access to our best deals. We use the information we have about you to tailor the content and try to ensure that the offers are as relevant to you as possible. Under the Data Protection Legislation, this might qualify as profiling. If you do not wish us to use your data for this purpose, please write to us or email hello@verden.world.

HOW WE USE YOUR INFORMATION TO IMPROVE OUR SERVICE AND OUR PRODUCTS

We may hold any feedback/enquiries from individuals relating to customer service or product analysis to help us to improve in these areas. Customer feedback may be used within our product developments and/or on our websites. If at any time you wish this information to be removed, erased or not used in any such way, please make this clear in your communication with us or write to us or email us at hello@verden.world.

DATA PROCESSORS

We work with the following data processors to carry out our direct marketing activities:

  • Fusion 3PL: Process your name, address and contact details to dispatch your order.
  • Data Response Ability Ltd: Handle name, address, and mailing preferences for postal communications.
  • Epsilon Abacus, Experian Ltd, and Conexance MD: Process personal data for data sharing and analytics.
  • Klaviyo: Manage customer communication preferences and distribute E-newsletters.

HOW LONG WE KEEP YOUR DATA FOR

We retain customer data for 20 years after the last purchase date to continue serving our loyal customers and informing them about new products and services.

YOUR RIGHTS

You have the right to ask what personal data we hold about you. If you wish to exercise this right, please follow this link. We will send a link to access the data we hold about you via email.

You also have the right to ask us to update, amend, or delete any outdated or incorrect data. You can contact us by writing or emailing hello@verden.world. We may need to verify your identity before making changes.

DISCLOSURES

We aim to act in the best interest of our customers and uphold data disclosure or amendment requests within four weeks. During this period, you may still receive pre-scheduled communications.

CREDIT CARD SECURITY

We take customer data security seriously. Our checkout uses a secure page with SSL certification. Our payment page is hosted by Paypal, a leading provider.

COMPUTER TRACKING AND COOKIES

Our cookies fall into two categories:

1) Essential Cookies

These are necessary for website functionality, such as identifying subscribers and securing access to restricted pages.